About Longitude Finance

LOFIN is presently a non deposit taking Micro Lender and Venture Capital firm; which is focused in supporting small business groups; with an objective of availing affordable business loans; and encourage financial inclusion while ensuring that the members of the business groups, embrace banking and basic best practices in Financial management.

Our values, mission and vision

'VALUES: At LOFIN we are committed to keep our word and gain the customer’s and other stakeholders’ confidence and trust...'

'MISSION: To unlock the potential of small business owners, especially the business groups of women and the youth; and SMEs by issuing affordable short term loans; and do capacity building on best practises; which will positively improve the lives of the borrowers and their families; through creation of new jobs and wealth....'

'VISION: Be that unique Micro Lender, Venture Capital and Capacity Building firm of choice in Kenya and East Africa, and subsequently Sahara Africa; focused in supporting small business to create more jobs hence alleviate poverty...'

Our Team

The Longitude Finance (LOFIN) team, is made up of very successful financial and banking experts; self-motivated, who have a passion for financial inclusion in Africa; having crisscrossed the Sub Sahara continent executing financial intermediation banking transactions for close to three decades.

Michael Monari

Michael Monari (MSc, MBA) is the Team leader and Founder/CEO of Longitude Finance.

He has over 25 years commercial banking experience at Executive Management and Board Level. Michael has a passion for supporting SME's across the African continent; the largest being job creation platform.

He has worked in several African countries some being Kenya, Nigeria, Ghana and lately Uganda as MD/CEO of Ecobank. Across these countries he turned round the banks he was a part of resulting in exponential growth whilst creating wealth and new jobs.

Highly networked in Kenya and across Africa.

Marc Sullivan
Non-Executive Director

Marc brings on board deep experience in emerging and frontier market and is a restructuring professional with strong background in finance, management, and strategy.

He has wide ranging experience with planning and implementing large scale restructurings and turnarounds, including operational restructurings, financial restructurings, team building, acquisitions, and asset disposal.

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